You post. People like it. Nobody books a call.
For coaches, consultants, advisors and agency owners who are too busy to post and done with content that reads like AI. You get posts built from your own words, a profile that reads like an offer and conversations with people who can actually hire you, for about one hour of your time a month.
Get My Free LinkedIn Audit or book a 30-minute call
Rob Pene, founder
You work with Rob directly
Sound familiar?
If any of these sound like you, you’re in the right place.
You post, get a dozen likes from colleagues, and your calendar doesn’t move.
You know you should be on LinkedIn, but making it work feels like a full-time job.
Most of your clients come from referrals, and you can’t predict when the next one shows up.
You tried a ghostwriter or an AI tool, and people could spot it in two lines.
Your profile reads like a résumé, so the right people look and leave.
Your DMs get ignored because they read like every other pitch.
None of that is a writing problem. It’s a system problem, and it’s fixable.
Likes don’t pay you. Conversations do.
Most LinkedIn services report impressions and followers because those numbers always go up. Judge LinkedIn by one number instead: how many qualified people asked to talk to you.
Booked decision-maker calls in 45 days on Rob’s own project. LinkedIn only, no ads, no cold email.
Qualified appointments in 30 days for a client after a profile rebuild and messaging overhaul.
Full-length books ghostwritten, so your voice is in practiced hands.
Self-reported results from specific engagements. Yours will depend on your offer, audience and market. See the 7 signals behind the 57 calls.
Why your LinkedIn isn’t booking calls (yet)
It’s rarely the writing. These four pieces have to work together, and most people only have one of them.
Visitors know in seconds who you help, what changes for them and what to do next.
Built from your own words and stories, not a recap of your week or generic AI thought leadership.
Connections with people who can hire or refer you, not just peers who like your posts.
Human messages and a clear next step, so interested people actually book.
What you get
- Posts in your actual voice, built from your own words and interviews, never AI templates
- Weekly long-form articles that make you the obvious person to call
- A full profile rewrite so your offer is clear in seconds
- A defined target audience and connection strategy
- Message sequences that start conversations instead of pitching cold
- Monthly optimization based on what books calls, not what gets likes
One 60 to 90 minute strategy call and quick approvals. You approve every post before it goes live. Everything else is handled.
Start free: your LinkedIn Authority Audit
Before you spend a dollar, find out what your profile tells a prospect in the first 10 seconds. Rob reviews it personally against the 8-point CHAMPION Method.
- A score across all 8 CHAMPION points
- A prioritized list of what to fix first
- Recommendations for your industry and buyer
Request your free audit
Reviewed by Rob, not software. Usually back within 3 business days. No newsletter.
Who this is for
You sell something considered, where one new client is worth real money and trust has to come before the sale.
Stop depending on referrals alone. Make your expertise visible to the buyers who need it before they ever get on a call.
LinkedIn ghostwriting for coaches →Stay visible without sacrificing client time. Drafts are written for your compliance review, and nothing posts without your approval.
LinkedIn ghostwriting for financial advisors →Build a new-business channel for your own agency that doesn't wait on the next warm intro.
LinkedIn ghostwriting for agency owners →Writing for a CEO or an executive team? See CEO ghostwriting and executive ghostwriting.
How it starts
Or book a 30-minute call. Either way, you find out where your LinkedIn is leaking opportunities.
Your target buyer, your hook and the language they respond to. You keep it whether you hire us or not.
If it's a fit, your profile is rebuilt and writing starts. First posts go live within two weeks.
Questions you're probably asking
Will it sound like AI?
No. Your posts are built from your own words: a monthly conversation, your existing content and how you actually talk. You approve every post before it goes live.
I don't have time for this. What do you need from me?
About an hour a month: one 60 to 90 minute strategy call plus quick approvals. That's the whole ask.
How long before I see anything?
First posts go live within two weeks. Profile views and inbound messages usually move first. Booked calls follow as the audience and messaging sharpen.
I already get likes. Why isn't that enough?
Likes don't pay you. The work is measured on booked conversations with people who can hire you, which is why your profile, audience and messaging get rebuilt along with the content.
What does it cost?
Engagements are a custom monthly retainer based on scope. You'll get a clear number on a call, and if the math doesn't work for your client value, you'll hear that.
Why only LinkedIn?
Focus. Splitting effort across every platform is why most social media services underperform, and LinkedIn is where your buyers already spend their working hours.
Find out what your LinkedIn is costing you.
Start with a free audit of your profile, or book 30 minutes and talk it through. Either way, you'll know exactly what to fix first.
Get My Free LinkedIn Audit or book a 30-minute call