LinkedIn ghostwriting that turns your expertise into qualified conversations.
Work directly with Rob Pene to turn your ideas into LinkedIn posts, a clear profile and messaging that gives the right prospects a reason to talk. Built from your experience, written in your voice, approved by you.
One 60–90-minute conversation plus draft approvals each month, after setup.
Get My Free LinkedIn Audit Book a 30-minute call
Rob Pene, founder
You work with Rob directly
You post. People like it. Nobody books a call.
If any of these sound like you, you’re in the right place.
You post, get a dozen likes from colleagues, and your calendar doesn’t move.
You know you should be on LinkedIn, but making it work feels like a full-time job.
Most of your clients come from referrals, and you can’t predict when the next one shows up.
You tried a ghostwriter or an AI tool, and people could spot it in two lines.
Your profile reads like a résumé, so the right people look and leave.
Your DMs get ignored because they read like every other pitch.
None of that is a writing problem. It’s a system problem, and it’s fixable.
Likes don’t pay you. Conversations do.
Most LinkedIn services report impressions and followers because those numbers always go up. Judge LinkedIn by one number instead: how many qualified people asked to talk to you.
Booked decision-maker calls in 45 days on Rob’s own NIL Deal Finder Pro project, using LinkedIn content and direct outreach. No ads or cold email.
Qualified appointments in 30 days for a client after a profile rebuild and messaging overhaul.
Full-length books ghostwritten, so your voice is in practiced hands.
Self-reported results from specific engagements. Yours will depend on your offer, audience and market. See the 7 signals behind the 57 calls.
What the LinkedIn work produced
57 booked calls in 45 days
Rob used organic LinkedIn content and direct outreach for his own NIL Deal Finder Pro project. The booked conversations included sports agents, university NIL directors, software founders and other decision makers.
The same window included 15+ scheduled demos and three reported acquisition offers. These were offers and conversations, not completed acquisitions or booked revenue.
35 qualified appointments in 30 days
In a separate client engagement, Rob aligned the profile, content, target audience, connection strategy, DM sequence and lead magnet. The recorded result was 35 qualified appointments in 30 days.
The client is unnamed in the source. This was a coordinated content and outreach engagement; the result is not attributed to posts alone.
Work you can read
Explore published LinkedIn writing across coaching, marketing and real estate, plus book and email work.
What working with Rob is like
Recommendations from Rob’s broader marketing and consulting work.
“He truly listens to his client’s needs and builds a plan of action accordingly…”
Gina B., Business Coach
“He has a gift to connect with people and present ideas that are simple yet effective…”
Justin S., Founder, Performance Advisory Group
“He helped me build my brand to create a platform where I could share my talents.”
Barak B.
Why your LinkedIn isn’t booking calls (yet)
It’s rarely the writing. These four pieces have to work together, and most people only have one of them.
Visitors know in seconds who you help, what changes for them and what to do next.
Built from your own words and stories, not a recap of your week or generic AI thought leadership.
Connections with people who can hire or refer you, not just peers who like your posts.
Human messages and a clear next step, so interested people actually book.
What you get
- Posts in your actual voice, built from your own words and interviews, never AI templates
- Weekly long-form articles that make you the obvious person to call
- A full profile rewrite so your offer is clear in seconds
- A defined target audience and connection strategy
- Message sequences that start conversations instead of pitching cold
- Monthly optimization based on what books calls, not what gets likes
One 60–90-minute strategy conversation plus draft approvals each month. Initial profile and positioning work require additional input. Publishing, comments and outreach responsibilities are agreed in your proposal.
Who handles what
Rob handles the writing and strategy: profile positioning, interview-based drafts, content themes, audience definition, message sequences and reporting against agreed business goals.
You supply the expertise and final approval: a monthly conversation, review of drafts, and your judgment in prospect conversations. Your firm’s reviewers approve regulated or sensitive material before publication.
The proposal makes execution explicit: monthly post and article counts, revisions, publishing, connection requests, comments, DM handling and reporting are itemized before work starts. Content-only work and managed outreach have different scopes.
Your time and investment
Plan for one 60–90-minute conversation plus draft approvals each month. Initial positioning and profile setup require additional input. Sales conversations and any engagement you choose to manage yourself take additional time.
Engagements are custom monthly retainers. For budgeting context, our pricing guide describes market examples of $1,500–$3,500 per month for specialist services, with broader executive work costing more. Those are market reference ranges, not a quote from The Digital Writing Firm. Your written proposal states the fee, scope and terms.
Get my free LinkedIn auditDiscuss scope with Rob →Start free: your LinkedIn Authority Audit
Before you spend a dollar, find out what your profile tells a prospect in the first 10 seconds. Rob reviews it personally against the 8-point CHAMPION Method.
- A score across all 8 CHAMPION points
- A prioritized list of what to fix first
- Recommendations for your industry and buyer
Request your free audit
Reviewed by Rob, not software. Usually back within 3 business days. No newsletter.
Make your next LinkedIn update easier.
Use our six free tools to improve your profile, format a post, find an idea, or work through the numbers. No sign-up required.
Who this is for
You sell something considered, where one new client is worth real money and trust has to come before the sale.
Stop depending on referrals alone. Make your expertise visible to the buyers who need it before they ever get on a call.
LinkedIn ghostwriting for coaches →Stay visible without sacrificing client time. Drafts are written for your compliance review, and nothing posts without your approval.
LinkedIn ghostwriting for financial advisors →Build a new-business channel for your own agency that doesn't wait on the next warm intro.
LinkedIn ghostwriting for agency owners →Writing for a CEO or an executive team? See CEO ghostwriting and executive ghostwriting.
How it starts
Or book a 30-minute call. Either way, you find out where your LinkedIn is leaking opportunities.
Your target buyer, your hook and the language they respond to. You keep it whether you hire us or not.
If it's a fit, your profile is rebuilt and writing starts. First posts go live within two weeks.
Questions you're probably asking
Will it sound like AI?
No. Your posts are built from your own words: a monthly conversation, your existing content and how you actually talk. You approve every post before it goes live.
I don't have time for this. What do you need from me?
One 60–90-minute strategy conversation plus draft approvals each month, after setup. Sales conversations and any engagement you manage yourself take additional time.
How long before I see anything?
First posts go live within two weeks. Profile views and inbound messages usually move first. Booked calls follow as the audience and messaging sharpen.
I already get likes. Why isn't that enough?
Likes don't pay you. The work is measured on booked conversations with people who can hire you, which is why your profile, audience and messaging get rebuilt along with the content.
What does it cost?
Engagements are a custom monthly retainer based on scope. You'll get a clear number on a call, and if the math doesn't work for your client value, you'll hear that.
Why only LinkedIn?
Focus. Splitting effort across every platform is why most social media services underperform, and LinkedIn is where your buyers already spend their working hours.
Find out what your LinkedIn is costing you.
Start with a free audit of your profile, or book 30 minutes and talk it through. Either way, you'll know exactly what to fix first.
Get My Free LinkedIn Audit or book a 30-minute call