The Digital Writing Firm

Free LinkedIn Tools

Simple, free tools for founders, executives and service professionals who write on LinkedIn. No sign-up, and nothing you type is sent to our servers.

Free tool

LinkedIn Profile Score

Answer 16 quick questions and get a score out of 100 across the eight CHAMPION points, plus the three fixes that matter most.

  • Takes about three minutes
  • Breakdown for photo, headline, About, proof and more
  • Copy your results to share or save
Check your profile score
Free tool

LinkedIn Post Ideas Generator

Enter what you do, who you help and your topics. Get post ideas across the four post types that start conversations with buyers.

  • A hook and a writing note for every idea
  • Filter by contrarian take, outcome, process or offer
  • 40 more post ideas on the page
Get post ideas
Free tool

LinkedIn Text Formatter

Bold, italicize and bullet your post, then preview exactly where “…see more” cuts it off on mobile and desktop.

  • Bold, italic, underline and strikethrough
  • Bullet, arrow, checkmark and numbered lists
  • Limits for posts, comments, About sections and headlines
Open the formatter
Free tool

LinkedIn Headline Generator

Enter your role, who you help and your proof. Get headlines built on proven formulas, each checked against the 220-character limit.

  • Modes for winning clients, getting hired or building authority
  • One-click copy for every headline
  • 40 headline examples by role
Open the headline generator
Free tool

LinkedIn About Section Generator

Answer a few questions and get three editable drafts of your About section, checked against the 2,600-character limit.

  • Problem-first, direct and short versions
  • Modes for winning clients, getting hired or building authority
  • Templates and 12 summary examples
Open the About generator
Free tool

Thought Leadership ROI Calculator

See how many booked calls a month your LinkedIn content needs to pay for itself, whether you write it yourself or hire a ghostwriter.

  • Break-even calls per month
  • Net return, ROI and payback month
  • Chart and scenarios from 1 to 8 calls a month
Calculate your ROI
Done for you

Free LinkedIn Audit

Rob Pene reviews your profile against the 8-point CHAMPION Method and sends you a written plan. Reviewed by a person, not software.

  • Each CHAMPION point scored, with what’s costing you conversations
  • A prioritized list of fixes
  • Recommendations for your industry and audience
Request your audit

Want the writing handled too? See how LinkedIn ghostwriting works or book a call.