Free LinkedIn Authority Audit
Your profile is where every post, referral and DM sends people. If it doesn’t make a prospect want to talk to you in the first 10 seconds, more content won’t fix it. Rob Pene will audit yours against the 8-point CHAMPION Method and send you a written plan.
- A full profile audit, gaps and opportunities
- A step-by-step optimization plan
- Recommendations specific to your industry, audience and goals
Request your audit
Free. Reviewed personally by Rob, not software. No newsletter.
The CHAMPION Method
Eight things every high-converting LinkedIn profile gets right. Your audit scores all eight.
Photo, banner and overall polish that build trust before anyone reads a word.
A headline that tells your ideal client what you do for them, not just your title.
An About section that connects, then converts.
Featured posts, articles and wins that prove your expertise.
Experience written to sell your value, not list past jobs.
Skills ordered to position you as the expert in your lane.
Social proof that seals the decision to reach out.
Removing clutter so one clear message comes through.
What you'll get
Why the profile matters this much
Qualified appointments in 30 days for a client after a profile rebuild plus a messaging overhaul.
Booked decision-maker calls in 45 days on Rob's own project, from LinkedIn alone, with no ads. See the 7 signals behind it.
Self-reported results from specific engagements. Your results depend on your offer, audience and market.
Who it's for
- A coach, consultant, financial advisor, agency owner or founder
- Selling something where one new client is worth a few thousand dollars or more
- Getting profile views, but not enough conversations
- You are job hunting rather than selling a service
- Your average client is worth under $1,000
- You want an automated score, not a human review
Find out what your profile is telling prospects.
Request the free audit, or book 30 minutes and walk through your profile with Rob live.
Get my free audit Book a 30-minute call