Your expertise should be working for you, not sitting in your head.
You’ve built something meaningful and you know your industry cold. We turn that knowledge into a steady presence on LinkedIn and X, bylined articles, Quora answers and editorial features that put your name in front of the people who matter to your business. You give us at least an hour a month on camera. We do the rest.
Results are self-reported from specific engagements and are not typical. Yours depend on your offer, audience and market.
The people who should know your name often don’t.
Potential clients don’t see your expertise. Partners don’t know what makes you different. And while you’re busy running the business, other people are becoming the recognized voices in your industry.
Not because they’re better. Because they show up, consistently, where your audience is paying attention.
Most founders already know they should be publishing. The hard part is doing it every week for months while running a company, and making it sound like you. That’s the part we take off your plate.
A simple setup, then a monthly rhythm.
Audit and kickoff
We review your LinkedIn profile against our 8-point CHAMPION Method, and your website if it’s in your plan. Then we agree on your audience, positions and topics.
Recorded interview
Each month we record a video interview of at least an hour. It captures your stories and opinions in your own words and gives us the footage for your clips.
Profile rebuild
Your LinkedIn headline, About section, Featured and Experience are rewritten, along with your X bio, so people understand who you help within seconds.
Automation setup
We connect you to a software tool and build the workflow that supports your account’s growth and targets your ideal customers. The tool runs on your own account for a small monthly fee, so the workflow stays yours.
Create and approve
We turn each interview into posts, articles, answers and clips. You approve everything before it publishes, usually in a few minutes a week.
Publish and report
Everything goes out on a steady schedule. Each month you get a report on what we published and how it performed.
Setup can be finished in your first week. After that it runs on a monthly rhythm: one interview, a month of content, one report. Website Optimization on its own skips the interview and profile rebuild.
Start with your voice. Add distribution and your website when you’re ready.
Every plan starts with a 90-day engagement, then continues month to month. Website Optimization can be added to either plan or started on its own. Bringing two or more founders, executives or portfolio companies? See team and portfolio pricing below.
Your LinkedIn, X and bylines, done for you
- Profile rebuild using the CHAMPION Method: your LinkedIn headline, About, Featured and Experience, plus your X bio.
- 3 LinkedIn posts a week in your voice, built from your own interviews.
- 3 X posts a week sharing your ideas and opinions.
- 1 LinkedIn newsletter or article a month that goes deeper on one idea.
- 1 long-form article a month under your name on Medium.
- 4 Quora answers a month on questions in your field, the kind AI tools often pull answers from.
- Automation workflow setup in a software tool that supports your account’s growth and targeting. The tool has its own small monthly fee, billed to your account.
- Contributor pitching to publications that accept bylines. Each publication decides what it accepts.
- Monthly report on everything we published and how it performed.
Your voice, plus a network that carries it further
Everything in Founder Voice, plus:
- 1 editorial feature a month on a publication in our network, written for that publication and its readers.
- Structured data (schema) and on-page optimization on everything we publish for you on our network: article and person schema that connects each piece to you, your company and your profiles, plus search-ready titles, descriptions and headings.
- 10 to 30 short-form clips a month cut from your monthly video interview and distributed on our YouTube, Instagram, TikTok and Facebook channels.
- Your monthly interview published as a video episode of our podcast.
- 1 feature a month in our Medium publication.
- Analytics tracking, including AI visibility, website visitors and activity. Website numbers need access to your site’s analytics.
A website that’s ready for search and AI
- 2 to 4 blog posts or articles a month on your site, or updates to 2 to 4 existing pages a month if you already have content. These are separate from the Medium article in the other plans.
- Monthly technical review of indexing, page speed, broken links and errors, with fixes.
- Structured data (schema) so search engines and AI tools understand your business, your expertise and your published work.
- On-page updates to titles, descriptions, headings and internal links on your key pages.
- An author page that collects your articles, features and interviews in one place.
- Sitemap and llms.txt upkeep so new pages and features are easy to find.
- Analytics tracking, including AI visibility, website visitors and activity.
- Monthly report on the changes we made and how the site performed.
| Scope of work | Founder Voice | Complete System | Website Optimization |
|---|---|---|---|
| CHAMPION profile audit and rebuild (LinkedIn, plus X bio) | ✓ | ✓ | – |
| LinkedIn posts | 3 a week | 3 a week | – |
| X posts | 3 a week | 3 a week | – |
| LinkedIn newsletter or article | 1 a month | 1 a month | – |
| Long-form bylined article on Medium | 1 a month | 1 a month | – |
| Quora answers | 4 a month | 4 a month | – |
| Automation workflow setup (tool billed to your account) | ✓ | ✓ | – |
| Contributor pitching | ✓ | ✓ | – |
| Editorial features on our network | – | 1 a month | – |
| Schema and on-page optimization on network features | – | ✓ | – |
| Short-form video clips | – | 10–30 a month | – |
| Monthly interview as a podcast video episode | – | 1 a month | – |
| Medium publication feature | – | 1 a month | – |
| Website blog posts or page updates | – | – | 2–4 a month |
| Technical site review and fixes | – | – | Monthly |
| Structured data (schema) on your website | – | – | ✓ |
| On-page updates to key pages | – | – | ✓ |
| Author page, sitemap and llms.txt upkeep | – | – | ✓ |
| Analytics tracking (AI visibility, website visitors, activity) | – | ✓ | ✓ |
| Monthly report | ✓ | ✓ | ✓ |
| Investment | $2,500/mo | $5,000/mo | $1,250/mo |
Two or more founders, executives or companies? Save 40% to 50% on each.
When founders or executives from the same company start the Complete Authority System together, each one saves. Two people get 40% off each: $3,000 a month instead of $5,000. Three or more get 50% off each, $2,500 a month, and Website Optimization is included free, because it’s one company website.
Venture firms, holding companies and franchise groups get the same pricing across separate portfolio companies. With three or more companies, every company’s Website Optimization is included free, so a five-company portfolio pays $12,500 a month instead of $31,250.
Each person still gets their own monthly interview, clips, LinkedIn and X content, Quora answers and network features. Portfolio pricing holds while three or more companies stay enrolled. Team and portfolio pricing covers up to 10 accounts per group. For larger groups, book a call.
Team pricing applies. Your team saves $8,750 a month.
Every month, you see exactly what we did.
No guessing about where your money went. Each report lists the work, where it ran and how it performed.
What we published
Every post, article, answer, feature and clip, with links.
Where it ran
Your profiles, our network, publications that accepted a byline, and the video channels each clip went to.
How it performed
Views, engagement and follower growth from each platform.
Analytics
With the Complete System or Website Optimization: AI visibility, website visitors and activity. Website numbers need access to your site’s analytics.
Two results, told straight.
Booked calls in 45 days
When Rob Pene launched NIL Deal Finder Pro, LinkedIn was the only acquisition channel: no ads, no cold email, no PR. Over 45 days it produced 57 booked calls with decision makers. That’s one operator, one product and an unusually specific offer, so it isn’t typical.
Read the 7 signals behind it →Qualified appointments in 30 days
For a client, a profile rebuild plus a messaging overhaul produced 35 qualified appointments in 30 days. The profile is where every post, referral and message sends people, which is why Founder Voice and the Complete System both start there.
Distribution you can check for yourself.
The Complete System publishes through our own network of publication websites, a Medium publication and a podcast, and we distribute across our YouTube channel network as well. Our flagship site is The LA Note. Here’s what it did in the 28 days before October 21, 2026:
Figures from Google Search Console, Bing Webmaster Tools and Google Analytics for thelanote.com. The other sites in the network are smaller, and we’ll show you their current numbers on a call. We place each feature where it fits your audience.
How we keep it clean
- Every paid feature is clearly labeled as partner content, and links in it are marked as sponsored.
- Each feature is written for its publication and its readers. We don’t post the same story across sites.
- We never promise rankings, AI mentions or a Google Knowledge Panel. We report what actually happens.
Who this works for, and who it doesn’t.
A strong fit if you
- Are a founder, owner or executive
- Sell something high-ticket, worth at least $2,000 per client
- Have a healthy, well-understood target market
- Have real opinions and stories from your work, and no time to write them
- Can give us at least an hour a month for a recorded interview, and approve drafts within a few days
Not the right fit if you
- Sell low-priced products where it would take dozens of sales to cover the program
- Want guaranteed press, rankings or results in 30 days
- Can’t commit to approving content regularly
- Want content that doesn’t reflect your own views
Before you book a call
Will it sound like me?
Yes. Everything starts from your recorded interviews, so the ideas, stories and phrasing are yours. You approve every piece before it publishes, and you can edit anything.
How much of my time does it take?
At least one hour a month for a recorded video interview, plus a few minutes a week to approve drafts. That interview is the raw material for everything we publish, including your clips.
Why LinkedIn and X?
LinkedIn is where most business buyers, partners and peers already spend time, and X is where industry conversations move fastest. We run both from the same interviews, so your ideas show up in two places without twice the effort from you.
Are there any costs besides the plan?
One. As part of setup, we connect you to a software tool that automates parts of your account’s growth and helps target your ideal customers. It has a small monthly fee, billed to your own account so you keep control of it and it can keep running. We build the workflow for you as part of the process.
Do you offer team pricing?
Yes. When founders or executives from the same company start the Complete Authority System together, two people are 40% off each ($3,000 a month), and three or more are 50% off each ($2,500 a month) with Website Optimization included free. A three-person team pays $7,500 a month instead of $16,250. Team pricing covers up to 10 people per group; for larger groups, book a call.
Do you offer pricing for VC firms or portfolio groups?
Yes. Venture firms, holding companies and franchise groups get team pricing across separate portfolio companies: two companies are $3,000 a month each, and three or more are $2,500 a month each with every company’s Website Optimization included free. A five-company portfolio pays $12,500 a month instead of $31,250. Portfolio pricing holds while three or more companies stay enrolled. If the group drops to two, those two move to $3,000 a month each and their websites go back to $1,250 a month. We can bill the whole portfolio on one invoice. Portfolio pricing covers up to 10 companies; for larger groups, book a call.
What happens after 90 days?
We review the work and your reports with you. From there, it continues month to month.
Do you guarantee press placements or rankings?
No. Publications decide what they accept, and search engines and AI tools decide what they show. We guarantee the work in your plan: the writing, pitching, publishing, distribution and monthly reporting.
The question isn’t whether you have something worth saying.
It’s whether the right people are hearing it. See exactly what each plan includes and what it costs.